WIDD in IRAN

at the entrance of conference hall

lit-up WIDD candles together reads DESIGN

last pic of all the participants of WIDD gathering in Tehran, Iran

WIDD

Happy WIDD

VerticalMouse

At least it is a different perspective on mouse. WOW-PEN joy is claimed to be more ergonomic PC mouse since it provides position of hand-shaking; but I guess if you have to keep your wrist in some upright position, in comparison to the traditional flat hand, then may be you would put more energy to keep it that way. Especially when your hands are idle, still you have to maintain the upright position. there are some other upright PC mice. May be if there could be less material to grip (flat or vertical), then less energy would be consumed; I am talking about the future PC mice.

PHilips gaze-tracking shop windows

Well it would be a practical way to predict everything at the point of purchase instead of doing lots of field studies and psycho-analytical researches to see what drags buyers to the shops. so

this gaze-tracking shop windows system by PHilips works well to convince buyers to have a look inside the shop. it is based on gaze durations on different products in the shop window. having calculated the most looked at product, relevant information - audio/visual - would get appeared on special shop window display, just let you know more of the attractive product to your eyes. If it helps to boost sales and profits - having tested gaze-tracking system in practice - then it could be a good startng point to consider market trends and buyer impulses to buy. PHilips says it could also be applied in mueums and art galleries.

LifeSaver

It removes out 99.99999 % bacteria from all sources of water and also other over 99 % percent of other microbes, and this is all done by LifeSaver, the world’s first all in one ultra filtration water bottle. 750 cc of pure clean water out of LifeSaver is not too much but helps you not to be thirsty while you need clean water in unexpected situations or distant places(though if you find any source of water!). Michael Prichard (again British) video describes his invention and design. He is interested in aid market and he has made a great step toward that, but the price of 230/195 £ is too much expensive for third world countries or charities, since they are target people who are in need of clean cheap water!

Lightest Wheelchair

Again britons are making history in the world of product design with presentation of the lightest wheelchair . Free Spirit weighs 6.3kg and is made of carbon fiber composite which has made it the lightest, yet stiff and strong. Except from its high price (₤2595), that would bring comfortable, easy experience for those who are moving around with wheelchairs.

Morph

Morph is a mobile concept by NRC(Nokia Research Centre) and Cambridge Nanoscience Centre. Concept prepared and presented in the MOMA "Design and The Elastic Mind" Exhibition. This new concept by NOKIA makes benefit of Nan-Science advantages, which has resulted in Nano-grass structures to get solar power, or Nano-flowers to repel water and dirt. Morph is high-tech, yet green thanks to its magical materials. I highly recommend, never ever miss this descriptive informative video.

PHysical Interface + Virtualization

1. During the OnlyPlanet Project by NOKIA and within Ideation Discussion sessions with Nokia Designers, I remember once one of them suggested some physical bending device for gaming! At that time, that was totally revolutionary idea to me. So now its nice to see that Microsoft is working on PHysical Interface .

2. Big electronic companies are researching and evaluating the idea of putting different features of a mobile in a single device. VirtualLogix wants to help build phone using a kind of software known as virtualization. virtualization software would enable a mobile-phone maker to add features regardless of the operating system. This way is greatly time-saving. Virtualization also helps a phone run with fewer chips. So this way, cost-effective.

ZIBA

Just think of "Emotional Innovation" instead of "Technological" one! its a key factor to be able to stand strong in the 21th century market. Sohrab Vossoughi calls it 360-degree experience. he's been great at ZIBA and it is why his company is one of the first names in ID. Vossoughi admires Nau strategy to compete and to be successful. In the future designers would try to design "experiences" instead of products, actually it could be designer's expertise. ("Ziba" means "Beautiful" in persian language and Vossoughi is one of the many successful Iranians)

Zeemote

Why should we play mobile games with mobile keyboard and by the phone itself? why not to test some separate game controller? So Zeemote has designed some thumbstick game controller that is designed specially for mobile devices and it is 95 x 35 x 20 mm and 47g and fits in the palm of the hand. Well, let me say Mobile Gaming could be a potential field of design. Have a look, and zeemote in action. Some Hint: what if Zeemote could be integrated into the body of the mobile device and while needed get removed to be used! because it is importat to be easily carried!