E Ink

it is really a broad issue to cover in a single post but this news caught my attention that finally we will see some paper with moving pictures and ads. Kindle was one of the first products using such EPDs(Electronic Paper Display), which is simply! a mix of e Ink and flexible displays (check popular products like this here). I am seeing the time that, as soon as we open a sci-fi book (you say it Harry Potter-ian kind), we will be taken into the world of multisensorized world. Video-in-Print by Americhip, could be the first generation of such multisensorized products. Don't miss the future!

Makrolon®

Makrolon® is the high-tech polycarbonate from Bayer MaterialScience. It is used in different products and places, from water bottles to roofing and glazing. Let's have a look at this special modern material thru some case study. Helmets made of this material are: fracture-proof and do not splinter. 100% UV screening (up to 400 nm), with outstanding mechanical strength at the same time. scratch-resistantand anti-fog. and the surprise's that Makrolon® LQ 3187 withstands steel balls traveling at 420 km/h without suffering any damag! So, be safe and look good.

WIDD '09

poster designed by Carla Sapiain

Here comes again the World Industrial Design Day, in 2009. Congrats. to all who care about design and to all who've come to this understanding of Design vital role in the world today.

This year's theme: 'Industrial Design: the product of human creativity'

Check the events of this day worldwide, here.
The poster I designed last year for WIDD, here.
And some pics I took of WIDD '08 in Iran, Tehran, here.

Let us know how you celebrate WIDD in your country.

Swedish Design Exhibition in Tehran | pictorial report |

Between 11th and 27th of June, 10 design students from Sweden exhibit Swedish contemporary design in Tehran. I had a visit from the exhibition and took some pictures to share with you.

copyright| all the rights of these pictures are reserved to Majid Dadgar and "once upon a time Design" blog. You are free to share the pics if only referring to the photographer or reference blog |

Measuring Emotion

Emotions are fuzzy but so vital in design. So to understand these emotional responses of the users, there should be some ways.

PrEmo helps us to measure the emotional experience of the product, service, environment or statement. Instead of relying on the use of words, respondents can report their emotions with the use of expressive cartoon animations. Each of the 12 measured emotions is portrayed by an animation of dynamic facial, bodily, and vocal expressions. Check the Quick tour and key benefits.

LEM is a scientifically validated cartoon character that expresses a set of eight specific emotions. You can use LEM emotions stickers to apply this method. There could different applications of evaluating different things, from products to magazines.

Tesla

You remember first all-electric sports car, Lightning? Here's the other one from Tesla Motors. Tesla Roadster designed minimally and is comprised of 4 main components: the battery, which is relatively light, durable, recyclable and clean; Motor, the size of a watermelon!, 115 pounds, efficient; transmission: no clutch, and Power Electronics Module helps you drive surprisingly!; Power Electronics Module(PEM) controls motor torque, charging and regenerative braking. Check all these embedded in naked Tesla [here].
The brief process of Tesla creation [ here ].
and the most importantly, environmental benefits of such electrically-depended cars of today mentioned [ here ].
Tesla Roadster vs. Lightning [ here ].
You wanna buy some [ here ]. Definitely the cheaper electrical cars much more promote using clean energy and more people could afford it to make it an effective national strategy.
and finally, Tesla Roadster in action [ here ].

AFM-Forest

Well, honestly when I first saw the film of it, I thought it's again something unreal but amazing. It didn't took a long to find it real, amazing and practical!! I am talking about this fantastic AFM harvester from AFM-Forest Ltd.. This "jack of all trades" machine cuts the trees from bottom, then peels, and then chops! And all these integrated in AFM harvester. You will enjoy seeing this masterpiece of design: gallery, brochore and videos.

Camera Printer

I remember we had one of those old instant Polaroid cameras and I would never forget how it felt seeing the picture instantly developed. Polaroid PoGo™, with built-in printer and thanks to the ZINK tech., is a retro-futuristic(in my mind)design that would herald a new generation of cameras. It's a new way to share photos.



And also TOMY xiao™ another camera with built-in printer, that is to be the first of its kind that gives you borderless, full-color prints in less than 60 seconds!

Silver

Silver by Iranian Designer Hadi Teherani and his words on this design:

“I was keen to make technical complexity invisible and achieve the poetic level of perfect seating. A chair that is only used in an office and can always only express the word “office” was not enough for me. In particular I did not want an orthopaedic design with visible gears. Without complexity and depth of development design can outdate very quickly. Aesthetics without ethics tend to be deceiving.”

HAL

HAL - Hybrid Assistive Limb- by Japanese(no wonder) Cyberdyne , is the world's first cyborg-type robot controlled by unique Hybrid System, i.e. integrated autonomous and robotic control system that provides human-like movement. It detects movement in advance via sensing biosignals on the surface of the skin. Though it adds 23 kg to your weight!(if we call it a bug) but is aimed at different environments - disaster sites - and could be applied for the people with disabilities. That's a big change in robotic development. Don't miss HAL in action.