Well it would be a practical way to predict everything at the point of purchase instead of doing lots of field studies and psycho-analytical researches to see what drags buyers to the shops. so
this gaze-tracking shop windows system by PHilips works well to convince buyers to have a look inside the shop. it is based on gaze durations on different products in the shop window. having calculated the most looked at product, relevant information - audio/visual - would get appeared on special shop window display, just let you know more of the attractive product to your eyes. If it helps to boost sales and profits - having tested gaze-tracking system in practice - then it could be a good startng point to consider market trends and buyer impulses to buy. PHilips says it could also be applied in mueums and art galleries.
